ADVERTISING & PACKAGING
Communicate.
Influence.
Create Value.
Develop creative and strategic thinking for advertising, branding and packaging that connects with audiences and communicates with purpose.
ABOUT THE PROGRAMME
Ideas That
Move People.
Advertising and Packaging is offered within the Graphic Design Technology programme. It supports students to develop specialised skills for the graphic design industry and related creative work.
Learning brings together visual communication, creative development, print and digital formats, and the practical work of making designs that respond to people and context.
Audience Focused
Understand people, context and communication needs.
Creative Solutions
Develop original ideas that communicate with purpose.
Multi-Media Communication
Work across relevant print and digital formats.
Packaging Innovation
Explore product presentation, graphics and structure.
WHAT YOU’LL LEARN
Core Areas of Study
Advertising Concepts & Campaigns
Develop concepts that inform, persuade and communicate.
Graphic Design for Advertising
Create visual communication for print and digital contexts.
Packaging Design
Explore packaging that protects products and presents brands.
Branding & Visual Identity
Build clear visual systems for recognition and trust.
Strategy & Marketing Communication
Consider messaging, positioning and audiences.
CREATIVE PRACTICE
Learn by Doing.
Create with Purpose.
Practical studio work helps students build creativity, technical skill and professional confidence through experimentation, development and presentation.
Campaign and branding development
Packaging concepts and visual systems
Studio experimentation and critique
Portfolio development and presentation
Shape Messages. Build Brands.
Lead Change.
Explore the Graphic Design Technology programme and connect with the department to learn more.